Graeme David Swift


Branding Specialist in California

About Me

From a very young age I had always been fascinated by design, particularly architecture, so it was natural that it would be my chosen field of study. While taking a preliminary design course, I was taken under the wing of my tutor, an award-winning graphic designer and typographer. I completely fell in love with the ability to move people with the print medium using type, space, hierarchy, and centuries of proven design theories. I officially changed my preference for the smooth line over the straight line.

As my graphic design journey expanded from New Zealand to the U.S., I grew a deep passion for the branding design as a whole. To be able to draw someone into “the story” just by a few key design pieces is something I really love. It has become my mission to continually learn more and more about how to effectively create a story through a compelling brand, and to work personally with key people behind those brands to create something that they love and nurture.

When I am not designing, I am researching new and up and coming design, brand, and typography trends (just ask my wife), dabbling in photography, becoming a sushi enthusiast, and traveling back to the motherland (New Zealand) whenever I can.



Brand Identity

Brand Identity

Branding with meaning. My research and understanding begets logos, style guides, and everything else to get businesses off the ground and a fresh approach to what their customers see every day.

Print Design

Print Design

Paper isn’t going away anytime soon. As an eight-year veteran of Adobe InDesign and experienced in the print industry, I have an advantage when it comes to everything from business cards to catalogues.

Web Design

Web Design

Internet Marketing, Email Blasts, WordPress, LightCMS, and Umbraco. To some, I might as well be speaking Klingon, but I have the knowledge and understanding to execute the spectrum any online project.

Design — visual expressiveness — is not something plotted on a chart, measured, compiled, compared. It is, rather, the face of life, a window to the soul beneath.

— John McWade, Before & After Magazine —


Featured Works and Case Studies


  • Graeme is a great addition to the ICU Medical marketing communications team, dividing his time between multiple deadlines and multiple disciplines. He is equally adept at designing for print as he is for the web, and his attention to design detail across platforms means our brand is always presented professionally and consistently, no matter where a customer comes across it.

    — Tom McCall – Vice President, Chief Marketing Officer at ICU Medical —
  • I was looking to boost my writing profile online and present a serious website to the online community.  With Graeme’s help, I have found that I’ve made a significant step in the right direction. Graeme’s designs were exactly what I had in mind and he exhibited excellent professionalism throughout the process.

    — Jeremy Riley – Writer, —
  • Though Graeme is an extraordinarily talented graphic designer, it is the way he works with his clients that I believe sets him apart from other designers/branding experts. As a result of the time, effort and dedication Graeme and I spent together in developing the logo and branding of my business, I do not feel as though I just hired a designer to create a logo for me, but rather an expert consultant in designing my logo and brand.

    — Vince Ammirato – Owner of Ammirato Legal —
  • Working with Graeme was a great experience. He listened to my ideas, worked with my vision, and put together a logo that exceeded my expectations! His creativity and meticulousness are key characteristics of Graeme that make him a one of a kind graphic designer.

    — Ally Meraz – Director of Buy with a Purpose —


I'd really love to hear from you, so why not drop me an email and I'll get back to you as soon as I can.

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